![]() ![]() in Detroit after graduating college in 1915. The engineer that will guide Chevrolet’s new car, Earle MacPherson, is born in Highland Park, Illinois in 1891, joining the Chalmers Motor Co. A dream assignmentĮarle MacPherson, designer of perhaps the most famous piece of suspension equipment ever. Unbeknownst to Chevrolet, the project will lead to revolutionary engineering. At the time, full-size Chevrolets start at $1,050. This is why, during this week in 1945, then-GM President Charles Wilson announces plans to build the Cadet, a small economy car that will sell for less than $1,0. ![]() Yet in 1945, despite not believeing in the need for small, inexpensive cars, Sloan gives the go-ahead for work to proceed on the Chevrolet Light Car Project, much to the delight of Chevrolet’s chief engineer, Earle MacPherson. Sloan, GM’s chairman, believes the United States is about to experience unmatched prosperity due to pent-up demand from the Great Depression and the lack of new car production during World War II. It’s 1945, and the federal government announces that it’s lifting its ban on building new cars, enacted in 1942 so that carmakers could focus on producing armaments, not automobiles.īut this time, Coyle’s going to be prepared, as he fears a postwar recession. Coyle remembers what happened after World War I, when a series of recessions nearly sank the company. ![]() In the annals of war and peace, neither go as expected.Īs World War II comes to an end, Chevrolet General Manager M.E. ![]()
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